American Eagle Breaks Silence On Sydney Sweeney Jeans Ad Controversy

American Eagle is responding to the social media uproar surrounding their recent denim campaign featuring Sydney Sweeney. On Aug. 1,the clothing company released a statement defending their ad amid backlash stemming from their use of the words “jeans” and “genes.” “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the brand wrote on Instagram. “Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone,” it added. The “Euphoria” star’s ads sparked a lot of discourse online, drawing both support and criticism. for their use of the word “jeans.” Many are debating if the ads are just a harmless play on the phrase “great genes” versus “great jeans,” while others are questioning if there’s a deeper meaning. Sydney has yet to publicly weigh in on the controversy. Access Hollywood has reached out to her reps for comment.